OptimalDial is not a dialer. It's call-list intelligence. It ranks the numbers on your list by how likely they are to answer and monitors your caller IDs for spam flags, and it works alongside the dialer you already use. If you're searching for an "OptimalDial alternative," you probably have a more basic question: my reps are burning hours on numbers that will never pick up, so what fixes that?

There are two different answers. You can rank the list so reps call the best numbers first, which is what OptimalDial does. Or you can remove the numbers that should never be dialed: disconnected lines, landlines you can't text, Do Not Call registrants and known TCPA litigators. This post explains when each approach is the right purchase, where we make Ready fit, and where we don't. We'll also be plain about what Ready lacks: no auto dialing, no predictive dialing and no answer-likelihood ranking.

What OptimalDial actually does (and what it doesn't)

Going by how OptimalDial describes itself, it does two jobs:

  1. Ranking numbers by answer likelihood. A big list gets sorted so the numbers most likely to connect sit at the top. Your reps work the top of the stack first.
  2. Spam-flag monitoring on your caller IDs. It watches whether the numbers you dial from are getting labeled "Spam Likely" or similar, so you can rotate or fix them before connect rates fall.

It doesn't replace your dialer, and it isn't a texting platform. You keep your existing calling setup and add OptimalDial on top.

That design is a real strength. If you've already put money into a power or predictive dialer and trained a floor of reps on it, an add-on that improves the list going into it is easy to justify. You keep your workflow and get better inputs.

The cheaper first job: remove the numbers that should never be dialed

Before you rank a list, check whether it's clean. Ranking a dirty list still leaves the junk in it, just lower down. On a large list worked over several days, reps eventually reach the bottom and dial it anyway.

Most lists, whether purchased, scraped, aged from a CRM or exported from an old campaign, contain four kinds of numbers that waste time or create risk:

  • Dead or disconnected numbers. They ring out, hit an intercept message or fail instantly. Pure wasted dials.
  • Landlines. You can call them, but you can't text them, and that matters if your follow-up includes SMS.
  • National DNC registrants. Calling them without the right relationship or consent is a compliance problem.
  • Known TCPA litigators. These are people who file TCPA suits as a pattern. One wrong call or text to them can cost far more than a whole month of dialing.

Ready handles that removal step with two tools.

Number validation

GET /v1/validate/:phone checks a number before you use it, so you can separate mobile lines from landlines and spot numbers that aren't worth a dial. Inside the app, landline validation can also run on every send. It's off by default, and when you switch it on for an account it adds $0.003 per segment. Endpoint details are in the docs: docs.tryready.com/api/validate-numbers.

TCPA and DNC litigator scrub

The standalone scrub costs $0.005 per contact. One check runs each number against known TCPA-litigator lists and DNC-complainer lists and flags matches so you can remove them before they reach a rep or a campaign. You pay only for the numbers you scrub. Through the API it's a single request per number:

curl https://api.tryready.com/v1/scrub/+12125550199 \
  -H "X-API-Key: <key>"

The stakes explain why this step pays for itself. TCPA statutory damages run roughly $500 to $1,500 per violation. Against that, a fraction of a cent per contact is a cheap way to reduce risk. It doesn't make you lawsuit-proof, though. No scrub does. Consent and compliance remain the sender's responsibility, and a scrub is one layer of good practice on top of that.

Worked example: what cleaning a 10,000-number list is worth

Here's an example with stated assumptions. Your numbers will differ.

Assumptions:

  • A 10,000-number aged list.
  • 20% of it (2,000 numbers) is dead, landline-only or DNC/litigator-flagged. That's an assumption for illustration. Some lists are much cleaner and some are much worse.
  • Each of those 2,000 numbers would otherwise take about 30 seconds of rep time. Dead numbers and ring-outs cost nothing on Ready's dialer, but a voicemail pickup bills a started minute.
  • Ready Dialer at $0.025/min, with each started minute billed as a full minute.

Cost of scrubbing the whole list: 10,000 contacts × $0.005 = $50

Cost of dialing the junk instead:

  • Minutes: if 25% of those 2,000 reach voicemail, 500 × $0.025 = $13
  • Rep time: 2,000 × 30 seconds = 60,000 seconds ≈ 16.7 hours

The rep-time line is the bigger number. Sixteen-plus hours is two full rep days spent on numbers that could never produce a conversation. And the litigator matches in that 20% are where a single bad call becomes a four-figure problem.

The math also has limits worth stating. The scrub doesn't tell you which of the remaining 8,000 numbers will answer. It only removes the ones you shouldn't dial. That gap is exactly what OptimalDial targets.

OptimalDial vs Ready, job by job

JobOptimalDialReady
Rank numbers by answer likelihoodYes, its core productNo. Ready has no call ranking
Monitor caller-ID spam flagsYesPartly. Numbers that place regular outbound calls can get a caller-ID spam check; it is not a full monitor
Works with your existing dialerYes, by designScrub and validation via API can feed any dialer
Remove TCPA litigators and DNC complainersNot its focusYes, $0.005 per contact standalone
Separate landlines from mobilesNot its focusYes, number validation
Auto, power or predictive dialingNo (it's not a dialer)No. Click-to-call pad only
Click-to-call with recording and transcriptsNoYes, consented recording and transcripts, $0.025/min
Texting (SMS and iMessage blue line)NoYes
10DLC registration handled in-appNoYes

The overlap is small. These tools solve neighboring problems, so for many teams the honest answer is "both" or "one, depending on volume."

When OptimalDial is the right buy

Pick OptimalDial, or keep it if you already have it, when:

  • You run a high-volume outbound floor on a power or predictive dialer. When reps make hundreds of dials a day each, ordering the list by answer likelihood changes how many conversations happen per hour. Ready can't do that ranking. For background on dialer types, see our predictive dialer vs auto dialer breakdown.
  • Your connect rates are falling and you suspect spam labels. Ready can run a caller-ID spam check on numbers that place regular outbound calls; OptimalDial watches your caller IDs and adds answer-likelihood ranking on top. If a ranked list is what you need, that is the job it was built for.
  • You're happy with your dialer and only want better inputs. OptimalDial was built for teams that want to keep their workflow.

If that describes you, OptimalDial is a reasonable purchase and you don't need an alternative. You might still run a litigator and DNC scrub before the list goes in, because ranking and scrubbing don't overlap.

When the cleaner-list approach is enough

Ready fits better when:

  • Your volume doesn't justify list intelligence. A small team calling a few hundred leads a day gets most of the benefit from removing junk, then working the clean list by hand.
  • Your reps call manually anyway. Ready's dialer is a click-to-call pad in the dashboard or inside GoHighLevel, with consented recording and transcripts, inbound calls that ring the open pad, and a Missed call card in the Inbox thread for each call you miss. There's no queue dialing, auto dialing, voicemail drop, transfer, barge or whisper. If your team clicks one number at a time already, the pad fits that, billed at $0.025/min with no seat plans, and every started minute bills at that one rate from the first call.
  • Texting is part of your follow-up. Once you know which numbers are mobile, you can text consented leads from the same account.
  • Compliance exposure worries you more than connect rate. If the bigger risk is dialing the wrong person rather than missing the right one, scrubbing is where to spend first.

Our sales dialer guide covers how to pick a dialer for connect rate if you're still deciding on the calling side.

Text first, then call, but only for leads who agreed

One reason to clean a list down to valid mobile numbers is that it opens up texting. There's a firm line here, though. Cold contact is for phone and mail. SMS goes to leads who consented or replied. Don't text a purchased or cold list.

For consented leads, such as a form fill, an inbound inquiry or someone who texted you first, a short text often comes before or alongside the call. The order depends on where the lead came from, and our post on text-first vs dial-first speed-to-lead walks through it.

What texting costs on Ready

Ready's Standard rate is $0.0075 per segment plus a $0.0045 carrier fee, one flat rate, and replies you receive are billed the same way. That all-in figure excludes the compliance surcharge: scrubbing and landline validation each add $0.003 per segment when switched on for an account, and both are off by default.

Worked example: 1,000 consented leads each get one 140-character plain-text message (GSM-7, so 1 segment):

  • Standard: 1,000 × $0.0075 = $8
  • Carrier fees: 1,000 × $0.0045

Add an emoji and that 140-character message becomes 3 segments, because an emoji drops the limit to 70 characters (67 per part in multipart). The same send then costs 3x as much. Keep follow-up texts plain.

To be straight on price: raw carrier APIs like Twilio (around $0.0083 per segment) and GoHighLevel's LeadConnector (around $0.0083 per message, roughly $0.0128 all-in) cost less per message. What you get with Ready is the rest of the stack in one place: self-serve 10DLC registration, automatic STOP handling that carries across campaigns, quiet-hours holds based on the recipient's area, the scrub, the dialer pad and a shared inbox for replies.

Registration before campaigns

Texting at any real volume needs 10DLC registration. There's no setup fee. You pay the first month, $25, at submit. After that it's $25/mo for registration and $2 per number each month. Most approvals take 2 to 7 days. The first 20 texts are free, and they're one-to-one sends, not campaigns, so use them before you register, because they end once a registration is paid for. To send, you add a card and get a number, which is $2 a month with the first month charged when you get it.

A practical order of operations

If you're building or rebuilding an outbound process, this order holds up:

  1. Scrub the list for TCPA litigators and DNC complainers ($0.005 per contact).
  2. Validate numbers to separate mobiles from landlines and drop the dead ones.
  3. Decide whether ranking is worth it. At high volume on an auto or predictive dialer, an answer-likelihood tool like OptimalDial adds real value on top of a clean list. At low or manual volume, a clean list is often enough.
  4. Call from the dialer you have, or from Ready's click-to-call pad if you want calling, recording and texting in one account.
  5. Text only consented or replied leads, keep messages to one segment where possible, and let STOP and quiet-hours handling do their work.

The takeaway

OptimalDial and Ready aren't really competitors. OptimalDial improves the order you dial a list in and protects your caller IDs. Ready flags the numbers you shouldn't dial, then gives you a manual pad and texting for the leads that remain. If you run a big auto-dialing floor, OptimalDial earns its place, and a scrub in front of it is cheap insurance. If you're a smaller team dialing by hand, start with the scrub and validation and see how much of your wasted time goes away before you pay for ranking.

If you'd like to try the cleaning step on a real list, the scrub and validation endpoints are documented at docs.tryready.com/api/opt-outs and docs.tryready.com/api/validate-numbers, and you can create an account to run it on your own numbers. Pricing for texting is on tryready.com/pricing.